Demand gen services for B2B startups
I help SaaS and AI startups sharpen their GTM strategy, prioritise the best acquisition channels, and build demand generation programs that influence revenue.
Fractional Marketing Lead
For founders and lean teams that need senior-level demand generation support without the overhead of a full-time hire.
01What’s included
Growth audit: what’s working and what’s missing
3–6 month roadmap across key channels
Strategic oversight across paid, content, CRO
Channel prioritisation, testing, and optimisation
Weekly 1:1s for alignment and momentum
What changes
Better performance for acquisition channels and return on ad spend (ROAS)
Clearer priorities and stronger alignment between marketing activity and revenue
More confidence in what to scale, test, or stop
02Availability & pricing
Limited availability for fractional engagements.
Starting from €6,500 + VAT per month. Minimum commitment: 3 months.
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Demand Generation Projects
For teams that want focused support on a specific growth initiative, from ABM and paid campaigns to website CRO and partner marketing.
01What’s included
Strategy tailored to your chosen growth initiative
Clear roadmap for demand gen priorities
3+ month build, test, and optimise approach
Full campaign management
Weekly optimisation aligned to your goals
What changes
Faster execution on priority growth initiatives
More qualified inbound and outbound leads
Stronger marketing-sourced pipeline
02Availability & pricing
Project pricing starts from €3,000 + VAT.
Final investment depends on scope, timeline, and delivery requirements.
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Growth Advisory
For lean in-house teams that want outside perspective, practical guidance, and clearer priorities.
01What’s included
Strategic guidance and growth planning
Frameworks for capturing and creating demand
Growth experimentation playbook for B2B SaaS
Coaching on messaging, campaigns, and analytics
Regular check-ins and next-step planning
What changes
Clearer priorities and smarter growth decisions
Stronger execution from your in-house team
More confidence in what to test, improve, or stop
A sharper mindset that leads to pipeline growth
02Availability & pricing
Growth Advisory starts from €450 + VAT per session.
Each session includes a 2-hour working call, supporting resources, and follow-up recommendations.
Starting from €1,800 + VAT for a set of four sessions.
03Client testimonials
+37% more inbound meetings & 17x pre-pipeline deals
“Having Veronika on the team has been a huge boost to our marketing efforts. She brings great energy, fresh ideas, and flawless execution, giving me peace of mind knowing I can hand her something and it will be done exceptionally well.
In under two months, she has been both a creator and an enabler, from driving HubSpot adoption across the team to support our new marketing lead’s ramp-up.”
Remus Pop
Co-founder & CRO
Neurolabs (B2B AI - Computer Vision)
+27% marketing-sourced revenue & GTM motion
“Veronika is one of the most proactive and committed leaders I’ve worked with.
She brings her whole self to the mission, delivering on what’s planned even through challenges and shifting priorities.
A true ‘do-er’, she takes on projects beyond her scope — from conferences to partner events — and ensures they’re executed flawlessly.
Anastasia Kaschenko
Head of Business Operations
V7 (B2B AI - Agents & CV)
Team leadership & lower CPL while increasing ICP trialists
“Veronika has shown outstanding data analysis and problem-solving skills. It had been a challenging year with significant turnover in the marketing team, yet she embraced the challenge, hired great talent, and motivated them to deliver results quickly.
Her dedication, passion, and hunger to keep learning make her an invaluable member of any growth-focused company.”
Nico Watson,
CEO (prev. Head of Growth)
Sendible (B2B SaaS - MarTech)
Let’s see if we’re a match
Book a free 30-minute call to talk through your current marketing challenges, priorities, and goals. We’ll get to know each other, map where you are, and explore what’s possible.
FAQs
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We help clients both capture existing demand and create new demand from scratch. That includes high-intent channels like Google Ads, conversion-rate optimisation (CRO) on your website, and building long-term brand trust through founder-led content, 1:Few and 1:Many ABM campaigns via LinkedIn Ads, email nurtures, and partner collaboration.
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Most of the work happens through long-term, embedded partnerships: think 6+ months as your fractional marketing lead or strategist. The first 2 months are all about fixing the foundations: analytics, quick-win conversion boosts, ICP and messaging clarity, and creating a solid campaign plan. After that, we shift to weekly execution and monthly planning, closely tied to revenue and pipeline.
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We only take on 1–2 fractional clients at a time, plus a few short-term (3+ month) projects, so availability is limited. Pricing depends on scope, complexity, company stage, and availability of internal resources. It's always best to book a 30-minute intro call to see if there's a fit.
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Yes! We love working with teams in real life when it makes sense. Most of our clients are in the UK, Europe, or the US, and we can travel for full-day sessions or longer. You’d need to cover flights and hotel, we’ll take care of the rest.
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Mostly, yes, especially B2B SaaS, AI, and deep-tech startups. But we’ve also worked with consultancies, design studios, and e-commerce businesses with strong growth goals. If you’re serious about demand generation and open to working collaboratively, we’ll probably get along just fine.
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Think of this as your investment in growth that lasts, whether our work together is ongoing or project-based.
For fractional lead or support with demand generation, most clients invest €6,500–€10,000/month, with a minimum initial term of 3 months. If that level of spend would put your company under strain, I'm probably not the right fit for you at this stage.
The Growth Advisory is a good match when you want an outside perspective and training rather than a fully embedded fractional role. It works well for teams on a tighter budget with one person wearing many hats, as well as fully fledged marketing teams looking for validation and a sharper plan.
Pricing starts at €450 per session, with a minimum investment of €1,800, which includes four sessions.
€ = All pricing is in EUR, excluding VAT. -
That’s great to hear! The first step is to book a free 30-minute call.
We’ll talk through where you are now, what you’re trying to achieve, and see if there’s a good fit. If it makes sense, we’ll map out a working style, timeline, and next steps.