Increase your marketing-sourced revenue.
Turn your GTM plans into pipeline with our embedded demand generation services for B2B SaaS and AI startups.
+37% first meetings via inbound QoQ
17x pre-pipeline deals QoQ
+27% marketing-sourced revenue YoY
Lower CPL while increasing ICP MQLs
Scale your inbound motion with limited resources & time
Early-stage B2B startups that want to strengthen their inbound efforts and double down on what works.
Who we work with
Founders
who are responsible for marketing and want to set it up with the correct foundation or scale it before making a full-time six-figure marketing hire.
01Marketing leaders
who have ambitious targets, limited bandwidth, and a deep need for clarity and hands-on support with execution, sometimes even mentoring their team.
02In-house marketing teams
Validate your ideas and assumptions with someone you can trust. Audit your website, positioning, or Go-To-Market (GTM) marketing strategy.
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Work directly with our founder in a fractional or project-basis.
Why teams work with us
Proven growth impact
We consistently increase marketing-sourced and assisted pipeline and revenue, even with tight budgets and lean teams.
01Demand gen from 0 or 1
We build programs from scratch, scale what’s working, and run growth experiments to find winning channels faster.
02Strategic and hands-on
Design your GTM playbook, execute it alongside your team, and train them to keep the engine running long after our contract is done.
03Multi-channel launches that land
Experienced in rolling out new products and brand pivots that earn industry recognition in record time.
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About our founder - Veronika Vēbere
I help B2B SaaS companies — from bootstrapped startups to Series A scale-ups — execute Go-To-Market (GTM) strategies that drive predictable, scalable growth.
My expertise spans demand generation and marketing ops, creating systems that not only grow pipeline but align tightly with sales and revenue goals.
I started Inbound House after years of leading growth at London-based startups where the ask was always the same: “We need pipeline, yesterday.”
I’ve been in the room when the ICP is fuzzy, the website’s outdated, five channels are live but nothing’s landing, and the team is spread thin trying to show results.
So I’m building a way of working that cuts through the noise.
It’s a blend of GTM clarity and sleeves-rolled-up execution where we help brands define who their ICP actually is, craft offers and messaging that convert, improve funnel performance (CRO, SEO, content), and run paid + ABM campaigns that generate qualified pipeline, not just impressions. All wired into HubSpot as your CRM, so sales, marketing, and leadership finally work from the same truth.
If you need focus and traction, without waiting four to six months for a full-time hire, we could be a perfect fit.
Connect with me on LinkedIn or book an introductory call to see if there’s a way we can help your marketing efforts.
What services we offer
Fractional Marketing Lead
For startups that need interim marketing leadership to lay a strong GTM foundation or step in for a maternity cover.
• Growth audit: what’s working, what’s not, and what’s missing
• 3–6+ month demand gen roadmap across key channels
• Execution support across paid, content, SEO, lifecycle
• Weekly 1:1s with your team to drive alignment and momentum
Demand Gen Execution
For clients needing hands-on help on a single initiative (e.g., launching LinkedIn ABM or partner campaigns).
• Strategy and plan tailored to your chosen growth channel
• 3+ month build-and-scale approach based on testing and iterations
• Full campaign management
• Weekly improvements aligned to your goals
Growth Advisory for Teams
For in-house marketing teams that need some guidance from a trusted partner to sharpen their strategy and level up execution.
• Leadership support and planning
• Frameworks for capturing existing demand and creating new demand
• Full-funnel experiment playbooks
• Hands-on coaching across messaging, campaign strategy, and measurement
Client testimonials
+37% more inbound meetings & 17x pre-pipeline deals
“Having Veronika on the team has been a huge boost to our marketing efforts. She brings great energy, fresh ideas, and flawless execution, giving me peace of mind knowing I can hand her something and it will be done exceptionally well.
In under two months, she has been both a creator and an enabler, from driving HubSpot adoption across the team to support our new marketing lead’s ramp-up.”
Remus Pop
Co-founder & CRO
Neurolabs (B2B AI - Computer Vision)
+27% marketing-sourced revenue & GTM motion
“Veronika is one of the most proactive and committed leaders I’ve worked with.
She brings her whole self to the mission, delivering on what’s planned even through challenges and shifting priorities.
A true ‘do-er’, she takes on projects beyond her scope — from conferences to partner events — and ensures they’re executed flawlessly.
Anastasia Kaschenko
Head of Business Operations
V7 (B2B AI - Agents & CV)
Team leadership & lower CPL while increasing ICP trialists
“Veronika has shown outstanding data analysis and problem-solving skills. It had been a challenging year with significant turnover in the marketing team, yet she embraced the challenge, hired great talent, and motivated them to deliver results quickly.
Her dedication, passion, and hunger to keep learning make her an invaluable member of any growth-focused company.”
Nico Watson,
CEO (prev. Head of Growth)
Sendible (B2B SaaS - MarTech)
Curious if we’re a fit?
Book a free 30-minute chemistry call to talk through your current marketing challenges, priorities, and goals. We’ll get to know each other, map where you are, and explore what’s possible.
FAQs
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We help clients both capture existing demand and create new demand from scratch. That includes high-intent channels like Google Ads, conversion-rate optimisation (CRO) on your website, and building long-term brand trust through founder-led content, 1:Few and 1:Many ABM campaigns via LinkedIn Ads, email nurtures, and partner collaboration.
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Most of the work happens through long-term, embedded partnerships: think 6+ months as your fractional marketing lead or strategist. The first 2 months are all about fixing the foundations: analytics, quick-win conversion boosts, ICP and messaging clarity, and creating a solid campaign plan. After that, we shift to weekly execution and monthly planning, closely tied to revenue and pipeline.
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We only take on 1–2 fractional clients at a time, plus a few short-term (3+ month) projects, so availability is limited. Pricing depends on scope, complexity, company stage, and availability of internal resources. It's always best to book a 30-minute intro call to see if there's a fit.
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Yes! We love working with teams in real life when it makes sense. Most of our clients are in the UK, Europe, or the US, and we can travel for full-day sessions or longer. You’d need to cover flights and hotel, we’ll take care of the rest.
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Mostly, yes, especially B2B SaaS, AI, and deep-tech startups. But we’ve also worked with consultancies, design studios, and e-commerce businesses with strong growth goals. If you’re serious about demand generation and open to working collaboratively, we’ll probably get along just fine.
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Think of this as your investment in growth that lasts, whether our work together is ongoing or project-based.
For fractional lead or demand generation support, most clients invest €5–10k/month, with a minimum initial term of 3 months.If that level of spend would put your company under strain, we’re probably not the right fit for an embedded role.
However, if you already have an internal marketer or team, the Growth Advisory offer may be a better match, including a series of strategy, coaching, and working sessions to sharpen your execution. -
That’s great! First step is to book a free, 30-minute chemistry call.
We’ll talk through where you are now, what you’re trying to achieve, and see if there’s a good fit. If it makes sense, we’ll map out a working style, timeline, and next steps.